http://www.youtube.com/watch?v=4PXkk5WuG10
In the advert "passing by" there were 23 different shots used and within these shots there was hi-key lighting threw out to indicate it’s a sunny cheerful morning, the advert is 43 seconds long so therefore our remake should have around 17 shots in total. It consists of all types of people from business men to kids to lower class and all race’s. Indicating its wide target audience while most will be a bit more narrow than this for example a brand of clothing will have a spesific type of person modeling the outfit also to match this will be the lighting,setting,music and pace. The McDonalds logo is also shown numerous times by repetition of the product to make you remember it because the main thing is to sell the product, in fourteen out of the twenty three shots you will be able to see this. They use non-diegetic sound since there is music and a voice over from the start to the end with little ambient noise to create an atmosphere.
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