5.1M You have explained how advertisers think about their target audiences. In order to achieve a Distinction, you need to compare, assess and discriminate between them, being able to say which method is the more useful for given purposes.
5.2NYA You need to explain in detail how television adverts are made to appeal to the audiences they are intended for. Refer to specific examples from a television advert and say precisely what is about the advert that illustrates your point. Give full descriptions of the audiences at which the product advertised are aimed, refering to audience classifications (you could look at the manufacturer website and see who they tink their audience is!)
5.3P You have briefly described audience theories. In order to acheive 5.3D, explain these major audience theories (eg the hypodermic needle model and uses and gratifications theory) in much more detail. Compare the models evaluating the strengths and weaknesses. What are the possible negative effects of advertising?
5.4NYA You must provide a textual analysis of television advert. What are the conventions of television advertising - which does yours use/follow/break? Descibe the narrative and representation refering to specific examples in your advert.
As you have only recently added me as an author, please also refer to other comments I have made on some of your posts.
Saturday, 15 May 2010
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