5.2P You have correctly described how adverts are designed for specific audiences.
5.4P You have outlined some of the basic conventions of advertising. However, you have not provided any detailed examples from the advert you have analysed.
In both cases, your writing needs to be addressed. Please proofread your work prior to submission - seek support from ALS if necessary.
Tuesday, 29 June 2010
Friday, 25 June 2010
5.2 extention to what you said.
telivision adverts have loads of reshearch going into them befor they are made different adverts will be made for different trypes of audiences,the main aim is to sell the product. They can also sell a product well by useing placement in films/shows. This is where an actor would use the product or have it clearly in shot with the logo showing in frame. However an advert is just for around 30seconds so depending on who there going for they will use a certain time of day,specific colours and so on,in the mcdonalds avtert i was looking into the had alot of repatition with the logo and this is all planed. The bright vibrant colours surgests morning and really tells you you can get madonalds anytime of the day.
Although mine wasnt the best,audience feedback is esential for the product to sell. This is where a compainy will find out how to improve the product/hit the target audience dead on.
Although mine wasnt the best,audience feedback is esential for the product to sell. This is where a compainy will find out how to improve the product/hit the target audience dead on.
15.4 tv advert analsis mcdonalds
http://www.youtube.com/watch?v=4PXkk5WuG10
In the advert "passing by" there were 23 different shots used and within these shots there was hi-key lighting threw out to indicate it’s a sunny cheerful morning, the advert is 43 seconds long so therefore our remake should have around 17 shots in total. It consists of all types of people from business men to kids to lower class and all race’s. Indicating its wide target audience while most will be a bit more narrow than this for example a brand of clothing will have a spesific type of person modeling the outfit also to match this will be the lighting,setting,music and pace. The McDonalds logo is also shown numerous times by repetition of the product to make you remember it because the main thing is to sell the product, in fourteen out of the twenty three shots you will be able to see this. They use non-diegetic sound since there is music and a voice over from the start to the end with little ambient noise to create an atmosphere.
In the advert "passing by" there were 23 different shots used and within these shots there was hi-key lighting threw out to indicate it’s a sunny cheerful morning, the advert is 43 seconds long so therefore our remake should have around 17 shots in total. It consists of all types of people from business men to kids to lower class and all race’s. Indicating its wide target audience while most will be a bit more narrow than this for example a brand of clothing will have a spesific type of person modeling the outfit also to match this will be the lighting,setting,music and pace. The McDonalds logo is also shown numerous times by repetition of the product to make you remember it because the main thing is to sell the product, in fourteen out of the twenty three shots you will be able to see this. They use non-diegetic sound since there is music and a voice over from the start to the end with little ambient noise to create an atmosphere.
Saturday, 15 May 2010
Lecturer feedback - areas for improvement
5.1M You have explained how advertisers think about their target audiences. In order to achieve a Distinction, you need to compare, assess and discriminate between them, being able to say which method is the more useful for given purposes.
5.2NYA You need to explain in detail how television adverts are made to appeal to the audiences they are intended for. Refer to specific examples from a television advert and say precisely what is about the advert that illustrates your point. Give full descriptions of the audiences at which the product advertised are aimed, refering to audience classifications (you could look at the manufacturer website and see who they tink their audience is!)
5.3P You have briefly described audience theories. In order to acheive 5.3D, explain these major audience theories (eg the hypodermic needle model and uses and gratifications theory) in much more detail. Compare the models evaluating the strengths and weaknesses. What are the possible negative effects of advertising?
5.4NYA You must provide a textual analysis of television advert. What are the conventions of television advertising - which does yours use/follow/break? Descibe the narrative and representation refering to specific examples in your advert.
As you have only recently added me as an author, please also refer to other comments I have made on some of your posts.
5.2NYA You need to explain in detail how television adverts are made to appeal to the audiences they are intended for. Refer to specific examples from a television advert and say precisely what is about the advert that illustrates your point. Give full descriptions of the audiences at which the product advertised are aimed, refering to audience classifications (you could look at the manufacturer website and see who they tink their audience is!)
5.3P You have briefly described audience theories. In order to acheive 5.3D, explain these major audience theories (eg the hypodermic needle model and uses and gratifications theory) in much more detail. Compare the models evaluating the strengths and weaknesses. What are the possible negative effects of advertising?
5.4NYA You must provide a textual analysis of television advert. What are the conventions of television advertising - which does yours use/follow/break? Descibe the narrative and representation refering to specific examples in your advert.
As you have only recently added me as an author, please also refer to other comments I have made on some of your posts.
Tuesday, 27 April 2010
WESTMINSTER KINGSWAY COLLEGE 2006 & 2007 TV AD
Here is a 30sec advert for kingsway college its followed the codes and conventions of a normal advert however i believe this ad will be effective to young students because they have used new media technology to do it. Its very informational and visually engaging ,the voice over threw ought helps anchor this.
Thursday, 15 April 2010
Audience profile and Theory
A audience profile is used to target in and focas on who your product is aimed at, by doing this you will optimise sale's. There are vairious ways to make a audience profile questionairs,surveys figuring out your targe demographics/psyhcographics.
Demographics describe who your customers are. The most frequently used demographic variables include age, gender, occupation, location, marital status, income, education level, and nationality. Psychographics describe why your customers act as they do. For example, you might determine that you have price sensitive customers who choose the least expensive option, or trend-conscious customers who prefer the newest, most fashionable option, or early adopters who are open to choosing new, unproven options. Once all the above has been compleated you will have a pritty clear unnderstanding of your audience and then are more likely to hit your market. Audience profileing makes your product effective and your not just produceing something and then seeing if it will work just because you think it mite.
NME.COM is Europe's biggest and most viewed music website. It has earned worldwide respect for its rock music news and features, which are updated around the clock. With 1.3 million unique users generating over 13 million page impressions nme.com is the U.K.'s premier music content website. It offers unparalleled access to an affluent young audience and a unique opportunity to communicate with them in an environment that they relate to and return to frequently - 63% visit the site weekly or more frequently*. The nme.com audience is made up of key demographic groups that can be difficult to target through other media: -
65% Male*
50% 16-24*
23% 25-34*
As above shows finding out your demographics pays off,nme is a well astablished company.
bbc commissiong - The BBC is moving its commissioning process to the internet for a faster, more efficient service.BBC Vision will run the system for programme proposals, which will include the submission of documentaries, current affairs and multimedia packages, online at bbc.co.uk/commissioning.Jana Bennett, director of BBC Vision, said: "Vision moves fully into multi-platform commissioning this April and capturing every proposal on this website means that we can spend more time developing the very best creative ideas."
^^(http://www.journalism.co.uk/2/articles/53162.php)
Defining an audience
you define an audience by collecting enough quantitative research in the area's you wish to target,this then allows you to have an insite into the demograthics/psychographics of the indivuals giveing you the upper hand when trying to sell something to them or presenting a show that would grasp thire intrests.
Audiences tend to be split into groups that fall under different theory's, active or passive is a main, A passive audience is likely to be manipulated by media tv,papers and so on just accepting what they see and interpreting how they see fit.
leading on from this the hyperdomic needle theory also targets passive people the most common example of this is - after watching a violent film that person then goes out and carrys out an act of violence,there has been many studies into this.
Users and gratifications surrgest that an audience will pick out and decode the information how they want to,not accepting everything that is presented to them.
Audience reception will be different in every situation.
Demographics describe who your customers are. The most frequently used demographic variables include age, gender, occupation, location, marital status, income, education level, and nationality. Psychographics describe why your customers act as they do. For example, you might determine that you have price sensitive customers who choose the least expensive option, or trend-conscious customers who prefer the newest, most fashionable option, or early adopters who are open to choosing new, unproven options. Once all the above has been compleated you will have a pritty clear unnderstanding of your audience and then are more likely to hit your market. Audience profileing makes your product effective and your not just produceing something and then seeing if it will work just because you think it mite.
NME.COM is Europe's biggest and most viewed music website. It has earned worldwide respect for its rock music news and features, which are updated around the clock. With 1.3 million unique users generating over 13 million page impressions nme.com is the U.K.'s premier music content website. It offers unparalleled access to an affluent young audience and a unique opportunity to communicate with them in an environment that they relate to and return to frequently - 63% visit the site weekly or more frequently*. The nme.com audience is made up of key demographic groups that can be difficult to target through other media: -
65% Male*
50% 16-24*
23% 25-34*
As above shows finding out your demographics pays off,nme is a well astablished company.
bbc commissiong - The BBC is moving its commissioning process to the internet for a faster, more efficient service.BBC Vision will run the system for programme proposals, which will include the submission of documentaries, current affairs and multimedia packages, online at bbc.co.uk/commissioning.Jana Bennett, director of BBC Vision, said: "Vision moves fully into multi-platform commissioning this April and capturing every proposal on this website means that we can spend more time developing the very best creative ideas."
^^(http://www.journalism.co.uk/2/articles/53162.php)
Defining an audience
you define an audience by collecting enough quantitative research in the area's you wish to target,this then allows you to have an insite into the demograthics/psychographics of the indivuals giveing you the upper hand when trying to sell something to them or presenting a show that would grasp thire intrests.
Audiences tend to be split into groups that fall under different theory's, active or passive is a main, A passive audience is likely to be manipulated by media tv,papers and so on just accepting what they see and interpreting how they see fit.
leading on from this the hyperdomic needle theory also targets passive people the most common example of this is - after watching a violent film that person then goes out and carrys out an act of violence,there has been many studies into this.
Users and gratifications surrgest that an audience will pick out and decode the information how they want to,not accepting everything that is presented to them.
Audience reception will be different in every situation.
Wednesday, 14 April 2010
My demographics/Psychographics
Name: Greg 18,live in birmingham i listen to urban music my current monthly income would range between £100-£200. My main intrests would be music,street dance and editing. Due to my household income i would be classed as lower-middle class. And I have 5 gcse's and a diplomer in art.
Psychographics.
Below i have found the demographics it LIVING
the channel LIVING is aspirational and warm hearted, qualities we expect all of our commissions to embody. We are a “driver’” to pay-TV in the UK, which means we need “can’t live without” telly on our channel. Our commissions must drive viewers to subscribe to Sky or Virgin Media – can you do that for us?The channel demographic is young (under 45), female skewing and upmarket, but we are increasingly broad in appeal. We want volume as well as profile and that means not alienating men or older audiences.
(http://www.virginmediatv.co.uk/commissioning/livingtv/)
Psychographics.
Experiencer/Striver
Your primary VALS™ type is Experiencer, and your secondary type is Striver.
The primary VALS type represents your dominant approach to life. The secondary classification represents a particular emphasis you give to your dominant approach.
I would somewhat agree with the results shown but dont believe one test is enough to define me as a person.
Below i have found the demographics it LIVING
the channel LIVING is aspirational and warm hearted, qualities we expect all of our commissions to embody. We are a “driver’” to pay-TV in the UK, which means we need “can’t live without” telly on our channel. Our commissions must drive viewers to subscribe to Sky or Virgin Media – can you do that for us?The channel demographic is young (under 45), female skewing and upmarket, but we are increasingly broad in appeal. We want volume as well as profile and that means not alienating men or older audiences.
(http://www.virginmediatv.co.uk/commissioning/livingtv/)
Friday, 26 March 2010
Semiotics
This advert is for Smirnoff great apple twist here they have used a simple colour scheme of grey and green. The green apple appers to be splashing into water, when you combine the two fresh green fruit and water gives the idea of a refreshing drink. They then nail this idea with the caption of “so pure, it mixes with anything” asif it was a natural drink. It follows all the codes and conventions needed such as branding at the top of a caption for the audience to read and so on. It's an alcoholic beverage therefore aimed at anyone aged 18 and over.
Thursday, 11 March 2010
The information i have gathered here tells me the majority of people in college we have asked are 17,from this i can assume when most turn 17 they then know what they want to do at college. Also there maybe a link between age and travel because once your 17 you can drive and what i will show later is that most people from the college are not from here also surgesting they must find out by word from mouth.
From this i now know how the college is mostly known from friends talking to other friends and closely followed by schools telling students about us. I'v now determined if i were to advertise the college the first place to go would be threw the schools and from this people will find out threw word from mouth however this is just from the people we asked.
Audience
What course are you doing?
A-Level - 30%
GCSE - 1.25%
BTEC - 65%
First diploma - 3.77%
Why did you choose your course?
Enjoyment - 57%
Recommendation - 5%
Friends - 4%
Location - 5%
Do you receive ema?
Yes - 61%
No - 38%
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