5.2P You have correctly described how adverts are designed for specific audiences.
5.4P You have outlined some of the basic conventions of advertising. However, you have not provided any detailed examples from the advert you have analysed.
In both cases, your writing needs to be addressed. Please proofread your work prior to submission - seek support from ALS if necessary.
Tuesday, 29 June 2010
Friday, 25 June 2010
5.2 extention to what you said.
telivision adverts have loads of reshearch going into them befor they are made different adverts will be made for different trypes of audiences,the main aim is to sell the product. They can also sell a product well by useing placement in films/shows. This is where an actor would use the product or have it clearly in shot with the logo showing in frame. However an advert is just for around 30seconds so depending on who there going for they will use a certain time of day,specific colours and so on,in the mcdonalds avtert i was looking into the had alot of repatition with the logo and this is all planed. The bright vibrant colours surgests morning and really tells you you can get madonalds anytime of the day.
Although mine wasnt the best,audience feedback is esential for the product to sell. This is where a compainy will find out how to improve the product/hit the target audience dead on.
Although mine wasnt the best,audience feedback is esential for the product to sell. This is where a compainy will find out how to improve the product/hit the target audience dead on.
15.4 tv advert analsis mcdonalds
http://www.youtube.com/watch?v=4PXkk5WuG10
In the advert "passing by" there were 23 different shots used and within these shots there was hi-key lighting threw out to indicate it’s a sunny cheerful morning, the advert is 43 seconds long so therefore our remake should have around 17 shots in total. It consists of all types of people from business men to kids to lower class and all race’s. Indicating its wide target audience while most will be a bit more narrow than this for example a brand of clothing will have a spesific type of person modeling the outfit also to match this will be the lighting,setting,music and pace. The McDonalds logo is also shown numerous times by repetition of the product to make you remember it because the main thing is to sell the product, in fourteen out of the twenty three shots you will be able to see this. They use non-diegetic sound since there is music and a voice over from the start to the end with little ambient noise to create an atmosphere.
In the advert "passing by" there were 23 different shots used and within these shots there was hi-key lighting threw out to indicate it’s a sunny cheerful morning, the advert is 43 seconds long so therefore our remake should have around 17 shots in total. It consists of all types of people from business men to kids to lower class and all race’s. Indicating its wide target audience while most will be a bit more narrow than this for example a brand of clothing will have a spesific type of person modeling the outfit also to match this will be the lighting,setting,music and pace. The McDonalds logo is also shown numerous times by repetition of the product to make you remember it because the main thing is to sell the product, in fourteen out of the twenty three shots you will be able to see this. They use non-diegetic sound since there is music and a voice over from the start to the end with little ambient noise to create an atmosphere.
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