Tuesday, 27 April 2010
WESTMINSTER KINGSWAY COLLEGE 2006 & 2007 TV AD
Here is a 30sec advert for kingsway college its followed the codes and conventions of a normal advert however i believe this ad will be effective to young students because they have used new media technology to do it. Its very informational and visually engaging ,the voice over threw ought helps anchor this.
Thursday, 15 April 2010
Audience profile and Theory
A audience profile is used to target in and focas on who your product is aimed at, by doing this you will optimise sale's. There are vairious ways to make a audience profile questionairs,surveys figuring out your targe demographics/psyhcographics.
Demographics describe who your customers are. The most frequently used demographic variables include age, gender, occupation, location, marital status, income, education level, and nationality. Psychographics describe why your customers act as they do. For example, you might determine that you have price sensitive customers who choose the least expensive option, or trend-conscious customers who prefer the newest, most fashionable option, or early adopters who are open to choosing new, unproven options. Once all the above has been compleated you will have a pritty clear unnderstanding of your audience and then are more likely to hit your market. Audience profileing makes your product effective and your not just produceing something and then seeing if it will work just because you think it mite.
NME.COM is Europe's biggest and most viewed music website. It has earned worldwide respect for its rock music news and features, which are updated around the clock. With 1.3 million unique users generating over 13 million page impressions nme.com is the U.K.'s premier music content website. It offers unparalleled access to an affluent young audience and a unique opportunity to communicate with them in an environment that they relate to and return to frequently - 63% visit the site weekly or more frequently*. The nme.com audience is made up of key demographic groups that can be difficult to target through other media: -
65% Male*
50% 16-24*
23% 25-34*
As above shows finding out your demographics pays off,nme is a well astablished company.
bbc commissiong - The BBC is moving its commissioning process to the internet for a faster, more efficient service.BBC Vision will run the system for programme proposals, which will include the submission of documentaries, current affairs and multimedia packages, online at bbc.co.uk/commissioning.Jana Bennett, director of BBC Vision, said: "Vision moves fully into multi-platform commissioning this April and capturing every proposal on this website means that we can spend more time developing the very best creative ideas."
^^(http://www.journalism.co.uk/2/articles/53162.php)
Defining an audience
you define an audience by collecting enough quantitative research in the area's you wish to target,this then allows you to have an insite into the demograthics/psychographics of the indivuals giveing you the upper hand when trying to sell something to them or presenting a show that would grasp thire intrests.
Audiences tend to be split into groups that fall under different theory's, active or passive is a main, A passive audience is likely to be manipulated by media tv,papers and so on just accepting what they see and interpreting how they see fit.
leading on from this the hyperdomic needle theory also targets passive people the most common example of this is - after watching a violent film that person then goes out and carrys out an act of violence,there has been many studies into this.
Users and gratifications surrgest that an audience will pick out and decode the information how they want to,not accepting everything that is presented to them.
Audience reception will be different in every situation.
Demographics describe who your customers are. The most frequently used demographic variables include age, gender, occupation, location, marital status, income, education level, and nationality. Psychographics describe why your customers act as they do. For example, you might determine that you have price sensitive customers who choose the least expensive option, or trend-conscious customers who prefer the newest, most fashionable option, or early adopters who are open to choosing new, unproven options. Once all the above has been compleated you will have a pritty clear unnderstanding of your audience and then are more likely to hit your market. Audience profileing makes your product effective and your not just produceing something and then seeing if it will work just because you think it mite.
NME.COM is Europe's biggest and most viewed music website. It has earned worldwide respect for its rock music news and features, which are updated around the clock. With 1.3 million unique users generating over 13 million page impressions nme.com is the U.K.'s premier music content website. It offers unparalleled access to an affluent young audience and a unique opportunity to communicate with them in an environment that they relate to and return to frequently - 63% visit the site weekly or more frequently*. The nme.com audience is made up of key demographic groups that can be difficult to target through other media: -
65% Male*
50% 16-24*
23% 25-34*
As above shows finding out your demographics pays off,nme is a well astablished company.
bbc commissiong - The BBC is moving its commissioning process to the internet for a faster, more efficient service.BBC Vision will run the system for programme proposals, which will include the submission of documentaries, current affairs and multimedia packages, online at bbc.co.uk/commissioning.Jana Bennett, director of BBC Vision, said: "Vision moves fully into multi-platform commissioning this April and capturing every proposal on this website means that we can spend more time developing the very best creative ideas."
^^(http://www.journalism.co.uk/2/articles/53162.php)
Defining an audience
you define an audience by collecting enough quantitative research in the area's you wish to target,this then allows you to have an insite into the demograthics/psychographics of the indivuals giveing you the upper hand when trying to sell something to them or presenting a show that would grasp thire intrests.
Audiences tend to be split into groups that fall under different theory's, active or passive is a main, A passive audience is likely to be manipulated by media tv,papers and so on just accepting what they see and interpreting how they see fit.
leading on from this the hyperdomic needle theory also targets passive people the most common example of this is - after watching a violent film that person then goes out and carrys out an act of violence,there has been many studies into this.
Users and gratifications surrgest that an audience will pick out and decode the information how they want to,not accepting everything that is presented to them.
Audience reception will be different in every situation.
Wednesday, 14 April 2010
My demographics/Psychographics
Name: Greg 18,live in birmingham i listen to urban music my current monthly income would range between £100-£200. My main intrests would be music,street dance and editing. Due to my household income i would be classed as lower-middle class. And I have 5 gcse's and a diplomer in art.
Psychographics.
Below i have found the demographics it LIVING
the channel LIVING is aspirational and warm hearted, qualities we expect all of our commissions to embody. We are a “driver’” to pay-TV in the UK, which means we need “can’t live without” telly on our channel. Our commissions must drive viewers to subscribe to Sky or Virgin Media – can you do that for us?The channel demographic is young (under 45), female skewing and upmarket, but we are increasingly broad in appeal. We want volume as well as profile and that means not alienating men or older audiences.
(http://www.virginmediatv.co.uk/commissioning/livingtv/)
Psychographics.
Experiencer/Striver
Your primary VALS™ type is Experiencer, and your secondary type is Striver.
The primary VALS type represents your dominant approach to life. The secondary classification represents a particular emphasis you give to your dominant approach.
I would somewhat agree with the results shown but dont believe one test is enough to define me as a person.
Below i have found the demographics it LIVING
the channel LIVING is aspirational and warm hearted, qualities we expect all of our commissions to embody. We are a “driver’” to pay-TV in the UK, which means we need “can’t live without” telly on our channel. Our commissions must drive viewers to subscribe to Sky or Virgin Media – can you do that for us?The channel demographic is young (under 45), female skewing and upmarket, but we are increasingly broad in appeal. We want volume as well as profile and that means not alienating men or older audiences.
(http://www.virginmediatv.co.uk/commissioning/livingtv/)
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