
This advert is for Smirnoff great apple twist here they have used a simple colour scheme of grey and green. The green apple appers to be splashing into water, when you combine the two fresh green fruit and water gives the idea of a refreshing drink. They then nail this idea with the caption of “so pure, it mixes with anything” asif it was a natural drink. It follows all the codes and conventions needed such as branding at the top of a caption for the audience to read and so on. It's an alcoholic beverage therefore aimed at anyone aged 18 and over.