Friday, 26 March 2010

Semiotics




This advert is for Smirnoff great apple twist here they have used a simple colour scheme of grey and green. The green apple appers to be splashing into water, when you combine the two fresh green fruit and water gives the idea of a refreshing drink. They then nail this idea with the caption of “so pure, it mixes with anything” asif it was a natural drink. It follows all the codes and conventions needed such as branding at the top of a caption for the audience to read and so on. It's an alcoholic beverage therefore aimed at anyone aged 18 and over.

Thursday, 11 March 2010

Target Audience Chart.JPG.jpg

The information i have gathered here tells me the majority of people in college we have asked are 17,from this i can assume when most turn 17 they then know what they want to do at college. Also there maybe a link between age and travel because once your 17 you can drive and what i will show later is that most people from the college are not from here also surgesting they must find out by word from mouth.

How did you find out about the college.JPG.jpg

From this i now know how the college is mostly known from friends talking to other friends and closely followed by schools telling students about us. I'v now determined if i were to advertise the college the first place to go would be threw the schools and from this people will find out threw word from mouth however this is just from the people we asked.



Have you made friends paint.bmp

This is not relevant to what i'm trying to find out.

Do you have a weekly income/EMA? Total
Yes 44
No 28
From this i now know most people at stratford college have a weekly income. More than half have ema. This tells me they have a lower social economics class maybe c-b of the students we asked.

mathsTools.jpgfriends_index.jpg

Audience

What course are you doing?
A-Level - 30%
GCSE - 1.25%
BTEC - 65%
First diploma - 3.77%

Why did you choose your course?
Enjoyment - 57%
Recommendation - 5%
Friends - 4%
Location - 5%

Do you receive ema?
Yes - 61%
No - 38%